Rico Pizza Bar

Nestled in the bustling heart of Kuala Lumpur, Rico brings a taste of authentic Naples to a city saturated with lackluster pizza offerings. Inspired by a transformative journey to Italy's culinary capital, Rico was captivated by the rich heritage and exquisite flavors of Neapolitan pizza.

The primary logo is a wordmark. The wordmark is a type of logo commonly created through custom typography, including a stylised element. Rico logo has been thoughtfully crafted to embody the brand's essence, care alongside efficiency. The circle in every letter bring back the classic 1970s Italian design encapsulates Rico unique dining atmosphere and refined pizza quality.

Services:
Brand strategy, Brand identity design