Mama Chow's Chilli Oil

The branding for Mama Chow's Chilli Oil centers around a fierce and passionate Asian mother, embodying the essence of tradition and culinary excellence.

The mascot, Mama Chow, represents a figure who is deeply committed to her craft, especially when it comes to her cherished family recipe for chilli oil. Her fiery hairstyle is a visual manifestation of the heat and intensity found in each jar, while also adding a playful and quirky element to the brand. This distinctive design not only sets Mama Chow’s Chilli Oil apart in the market but also captures the spirit of a brand that is serious about flavor yet doesn’t take itself too seriously.

Art direction:
Quirky, Contemporary retro & Bold

Services:
Brand Identity Design